Corporate Profile
Overview
4Beauty Group is a leading manufacturer and exporter of beauty products to international markets.
Consumers access our brands through some of the world’s best known beauty retailers and thousands of professional beauty salons, each of whom are serviced by a large network of top flight distributors. Key accounts include Harvey Nichols, Brown Thomas and House of Fraser.
4Beauty Group's products have been recognised for their high quality and effectiveness by respected international consumer titles such as Cosmopolitan and Image magazines with high profile awards in both 2010 and 2011.
Our commitment to developing this success is through the extension and improvement of our current offer as well as breaking into new sectors of with several new projects in development.
With a solid distribution in Ireland and the UK, 4Beauty Group is actively developing it's presence on an international scale.
The Early Years
In April 1997 Hilary McMurray established a leading beauty distribution company with a focus on the tanning sector.
Originally operating from her home in Northern Ireland, the company quickly grew and diversified into other sectors such as cosmetics, health, waxing, and manicure & pedicure treatments.
2004 saw the launch of He-Shi professional tanning to its domestic Irish market. Word quickly spread and He-Shi’s remarkable success story unfolded.
In October 2005 the company moved into new premises, accommodating sales, marketing, warehousing, a showroom & training functions.
Today's Business
After 12 successful years in distribution, 2006 saw the launch of Hilary's 2nd business, 4Beauty Group which would soon manufacture, market and export worldwide. Unsatisfied with success in the professional market alone, in 2006 4Beauty launched their 2nd tanning brand to take on the retail market - Tantastic.
By 2008 both brands had established a loyal following, it was time for the brands to be refreshed and updated - they were given new striking identities and a full range of complementary products were introduced.
Many successful years had grown the team considerably, and in May 2010 4Beauty moved its home to a brand new specially designed facility in Belfast.
Today He-Shi, Tantastic and 4Beauty’s other new developments are on their way to international stardom...right now, the world awaits!
